Concepts We Wish Were Real

Identity and art direction for the Concepts We Wish Were Real Awards: a spin-off packaging competition spawned from its namesake column on The Dieline, focused on killed projects, rejected concepts, and ideas just waiting to be produced. To distinguish the CWWWR Awards apart from the prestigious Dieline Awards, we developed a colorful palette and playful language for the competition.

You can see the website here.
Designed while at The Yellow Loft and in collaboration with The Dieline.

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