´╗┐STAND UP 2 CANCER

Team Magenta:
Ovarian Cancer Research

OVARIAN CANCER TESTING, AT HOME

15% of all ovarian cancer cases are due to DNA changes called genetic mutations. Team Magenta is a nationwide coalition of scientists and advocacy groups intent in combating ovarian cancer, using new methods of making genetic testing and education available to more women.

This motion graphic was created to provide step-by-step information on how the genetic testing works, as well as the personalization of the approach. By using fluid strokes and evolving forms, we aimed to convey flexibility and smoothness of the genetic testing process.

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ROLE

Design
Illustration
Storyboard

CREDITS & THANKS

Agency: Column Five
Producer: Katrina Seidel
Art Direction: Abheeth Salgado´╗┐

Animation: Remo Bangayan