During my time at The Yellow Loft, part of my responsibilities were to correspond with KENDO Sephora on the production of over a hundred packaging design projects for international beauty brands: Marc Jacobs Beauty, Kat Von D, Sephora Collection, Formula X, and Hello Kitty for Sephora. The day to day of handling these projects has made me a stickler for details and all too familar with shade names. The elves that set the type on the tiniest of labels? They're real. Below is a selection of some of the brands and products I'm honored to have worked on.
Studio: The Yellow Loft