I had the pleasure of working at The Yellow Loft for a few years – I got to work on and touch over a hundred of packaging design and production projects for international beauty brands for KENDO Sephora, build small brands from scratch, develop eagle eyes for typo's and misalignments, and work alongside wonderful people.
Below is a selection of some of the brands and products I'm honored to have worked on.
Corresponded with KENDO Sephora on the production of over a hundred packaging design projects for international beauty brands: Marc Jacobs Beauty, Kat Von D, Sephora Collection, Formula X, Disney Princesses, and Hello Kitty for Sephora.
The day to day of handling these projects has made me a stickler for details and all too familar with shade names. The elves that set the type on the tiniest of labels? They're real.
ERIKA JAYNE x MARCO BOLLINGER PHOTOGRAPHY
Erika Jayne x Marco Bollinger Photography – This book is a commemorative celebration of photographer Marco Bollinger's work over years of following the performances, travels, and behind-the-scenes of performer Erika Jayne (now of Real Housewives fame) and all those who've come along the wild ride.
Designed to be over the top, the book was printed in two limited editions: a foil-stamped dust jacket and a rigid foil-stamped slip-case over a faux croc-bound book. Both editions feature blind-embossed vellum pages, gold foil stamping, gold edging, and a unique page numbering system.
HANAH ONE SUPERFOOD SUPPLEMENT
Packaging for ONE, HANAH's invigorating Ayurvedic superfood blend for mixing in with your tea or spreading
on your toast for a daily boost.
A month's supply of daily doses is housed in a ceramic jar with a wood-engraved cap, made to live with harmoniously in the home.
CONCRETE MINERALS RAINBOW BRITE PALETTE
Branding and packaging for Concerete Minerals, a beauty brand with a cult-following for their punch-packing pigments that just happen to be cruelty-free and filler-free. The natural next step from their mineral eyeshadow pots was an eyeshadow palette.
We created constellation artwork inspired by metals and minerals in the galaxy with the intention of using rainbow foils to showcase the spectrum of the eight Rainbow Brite mineral powder pans.