BETTERUP

Learning, Doing, Being

PRINCIPLES AND PRACTICE

Illustrations for Betterup's microsite about the path to making actual behavioural changes, broken into three stages: learning, doing, and being. The illustrations show this journey through the narrative of learning the violin. 

View the microsite

Betterup_1
betterup_spot_learning-A_r2
01_Metronome
betterup_spot_doing-A_r2
06_Site-Reading
betterup_spot_being-B_r2

Unused illustrations –
these were created before a narrative was decided, but ultimately helped shape the illustration style and character design.

Betterup_C
Betterup_A
Betterup_D
Betterup_B
03_Violin
CREDITS & DETAILS

Agency: Column Five
Art Director: Abheeth Salgado
Producer: Desiree DeLattre
Animation: Garner Dumas
Site Design: Phuong Dinh
Development: Daniel Pickering

09_Trio